The 1970s are described as a wild, wacky decade that pushed societal boundaries. After a rollercoaster experience, Americans breathed a sigh of relief and said goodbye to a unique time in history.
Emerging from the 1960s, the country yearned for change. People let their hair down and prepared for what was to come.
Music transformed significantly; new genres emerged, such as funk. Funk, characterized by an eclectic mix of horns, drums, and vocals, originated among African American artists in the late Sixties, but gained widespread popularity in the Seventies, with Dayton, Ohio, as the epicenter. The city produced such memorable funk bands as The Ohio Players, Slave, Faze-O, Heatwave, Lakeside, and Zapp, featuring Roger. Incredibly, they crossed paths as they set the standard for future groups. They topped the charts and sold out arenas for most of the decade.
By the late Seventies, funk, known for its syncopated electric bassline and strong, danceable rhythmic groove (1), had begun to influence music across the country, notably in the South. The group Brick, which got its start in Atlanta, garnered national attention with hits like "Aint gonna hurt nobody," "Dazz," and "Dusic," which struck a chord with listeners. On Soul Train, they explained their knack for "making up words," such as "Dusic," to enhance their sound, and they were far away from the rest of the country.
The Commodores, a renowned funk and rhythm and blues group from Tuskegee, Alabama, recorded the 1976 smash hit "Brick House, which is still a staple on Southern R&B radio stations nearly fifty years later. The South was off and running with its brand of funk; the rest of the country was close behind.
Other funk bands included Earth, Wind & Fire, George Clinton, Parliament-Funkadelic, The Gap Band, The Bar-Kays, The Isley Brothers, Tower of Power, Kool & the Gang, The Average White Band, Wild Cherry, and Switch, among others. Many of them continue to make music and have had an enormous impact on R&B, Rap, and other musical styles. Funk also spread to distant shores, including Africa and England, until the early Eighties.
Go-go, a funk subgenre, emerged in the 1970s in the District of Columbia. Created by musician Chuck Brown, it is "defined by its heavy, syncopated percussion, nonstop groove, call-and-response vocals, and live performance focus." Go-go also has roots in the Blues and R&B music scene and is enjoyed today in the nation's capital.
As funk was being celebrated for its iconic sound, Disco Music made its way onto the scene, and it was more than just an art form. It had a huge impact on fashion, dance, and everyday life. The media and nightclubs strongly supported this new style of music, which originated in Latin, African American, and LGBT dance halls in New York City in the late 1960s, and took the nation by storm in the 1970s. Disco clubs also sprang up nationwide, with the infamous Disco ball hanging from the ceiling. America was ready for something new.
Black female vocalists played a central role in disco's success, dominating with its characteristic features: soaring vocals, prominent bass lines, and flashy dance moves. (2) The late Donna Summer, who was hailed as the Queen of Disco, released numerous top-charting and heartfelt tracks such as "On the Radio," "Hot Stuff," and "Last Dance." She was known for getting into the groove by swaying her hips during live performances and in videos. In 1978, Gloria Gaynor recorded "I Will Survive," which not only ruled the airwaves but is considered the Disco anthem that resonated with marginalized groups. Lastly, Thelma Houston's iconic release, "Don't Leave Me This Way," propelled her to disco royalty.
A list of Disco performers from the Seventies includes KC and the Sunshine Band, The Tramps, Sister Sledge, Carl Douglas, Van McCoy, The Bee Gees, ABBA, Rose Royce, GQ, the outstanding Cheryl Lynn, Chic, The Village People, and A Taste of Honey, among countless others, who listeners could not get enough of.
Traditional soul, pop, and R&B musicians jumped on the disco bandwagon, as it was the most popular genre. They were guests on music programs like Soul Train, American Bandstand, and The Midnight Special. (3) Their work remains timeless.
Unfortunately, in the late 1970s, disco suffered a fatal blow. Disgruntled bystanders publicly burned disco records and trivialized the genre's contribution to popular culture, forcing it underground as dance music. Disco was later banned on most radio stations, and music labels refused to sign Disco legends, to the dismay of its fans. Although short-lived, disco gave us something to feel good about as America faced tough times.
In addition to funk and disco, other genres that had been around for generations transformed in the 1970s, changing the musical landscape. At the beginning of the decade, pure Soul, as it was often called, infiltrated urban radio with a sound unlike Motown, Stax, or Chess Records of the 1950s and '60s. Notable artists included The Chi-Lites, Sly and the Family Stone, The Originals, The Dramatics, War, The Blue Notes, The Jackson Five, Marvin Gaye, Barry White, and Memphis star Al Green, among others. Many Female singers, such as Sylvia Roberson, Betty Wright, and Gene Night, also contributed to 70s soul.
Soul music in the Seventies was heavily influenced by Philadelphia. Key artists were signed to the renowned Philadelphia International Records and other local labels, giving rise to the Philadelphia sound, known for its lush orchestral arrangements and smooth vocals, according to Wikipedia. Artists included Hal Melvin and the Blue Notes, The Spinners, The O'Jays, The Delfonics, Teddy Pendergrass, The Stylistics, Blue Magic, Billy Paul, The Manhattans, The Main Ingredient, Barbara Mason, John Oates, and many other successful acts that made the label famous. Their music impacted generations.
Along with soul music, rhythm and blues developed a new sound in the 70s, challenging the past. Gone were the restraints of the '50s, the rawness of the '60s; a relaxed version of the genre emerged, capturing the nation's attention with artists like Gladys Knight and the Pips, Issac Hayes, The Spinners, and The O'Jays. Other top performers included the Jackson Five, Commodores, Isley Brothers, Barry White, Marvin Gaye, and Kool and the Gang, among countless others. They were regulars on the musical programs Soul Train and American Bandstand.
Rhythm and blues in the mid-to-late 1970s often featured younger musicians or newcomers who focused on love songs and relationships. Groups such as Brothers Johnson, Slave, and Switch, popular among African American youth, emphasized romance or falling for that special someone. Additionally, Hall and Oats' smash recording "Sara Smile" and Heatwave's "Always and Forever" were mimicked by black boys everywhere. Lastly, G. C. Cameron's hit song "It's So Hard to Say Goodbye to Yesterday" became the motto for the 1976 graduating class in predominantly black high schools after serving as the backdrop for the motion picture Cooley High, a coming-of-age film for black youth at the time. They remain timeless classics.
Other notable rhythm and blues entertainers from the latter half of the 1970s included Mass Production, Peaches & Herb, Ashford & Simpson, The Silvers, Cheryl Lynn, Nile Rodgers and Chic, DeBarge, Rose Royce, GQ, The SOS Band, Enchantment, and many others who made the Seventies worthwhile. R&B radio has kept its memory alive.
Like other music genres, the Seventies saw rock music undergo a radical transformation while forging an emotional connection with many listeners. (2) Rock evolved from rock and roll in the mid-to-late 1960s to a more complex, diverse, and sophisticated sound, which carried over into the new decade, according to music critics. It also abandoned its R&B roots for a new identity. In the early 1970s, soft rock played a key role with unforgettable artists such as Carol King, Carly Simon, The Carpenters, and Jim Croce, who tragically lost his life in a plane crash. Many others made a name for themselves or captured the times, like Chicago, The Bee Gees, and Helen Redding, who, in 1972, recorded the unofficial women's anthem "I Am Woman."
During the 1970s, rock music branched into six distinct subgenres: soft rock, hard rock, heavy metal, progressive rock, arena rock, and punk rock. However, it was not one-size-fits-all; artists experimented with different sounds and were classified as either British or American rock groups. They found a home on newly created FM rock stations and late-night shows like Don Kirshner's Rock Concert and The Midnight Special, and also had a loyal following among young white male college students.
Rock bands were numerous, with something for everyone. For instance, groups like the Eagles, Boston, Chicago, Genesis, the Doobie Brothers, and Kansas appealed to a mainstream audience, whereas The Who, Pink Floyd, Led Zeppelin, Fleetwood Mac, and AC/DC found success among hardcore fans. Others gained acceptance among a wide range of listeners. Rock continued to transform into the Eighties, and welcomed groundbreaking artists from around the globe and a sound that made the decade one of a kind.
Seventies music not only provided us with great memories but also had a major impact on popular culture. Disco, for instance, was associated with platform shoes, bell-bottom pants, and wide-collar shirts for men. Moreover, the Afro hairstyle and dance moves, such as the Bump and Robot, were synonymous with the Soul and R&B music scene. Braided hairstyles were also popular among black teens on the dance floor from New York City to Albany, Georgia. Additionally, funk inspired young African American men to join high school and college bands or start a group. Lastly, Rock fans, especially white male youth, decorated their rooms with posters of their favorite artists and proudly displayed their likeness on T-shirts. It was an interesting time to be young.
Today, musical groups and artists who stir hearts and become icons are a thing of the past. The interest is there, but the talent may be lacking. For those of us who lived in that magical decade known as the 1970s, we will never forget the music that made us smile, dance all night, buy humongous speakers, and crowd record shops in search of the latest masterpiece. We listened to awesome radio and played records in living rooms and nightclubs, which were oases of fun that kept us going.
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